Google released on Tuesday a video that provides startups tips and suggestions about how to master search engine optimization in under 10 minutes. Google aims to make it easier for startups to get better rankings for their brands. This video is catered to businesses with 50 pages or less.
The video, SEO for startups in under 10 minutes by Google, suggest that each page should include a unique topic, title and meta description for the snippet that appears below the link listed on the Google search results page, but meta keywords tags aren’t needed. Keywords should be in the file name and typed with lower case letters.
For example, the anchor text for every link should also be clear and include keywords, whether you are linking to your site or another. This means that “click here” is not descriptive enough phrase to highlight with a link. Instead, it should be “product specifications” or something that better matches the link with the content.
Ohye also points out some major things to avoid: “Do not hire any rogue or shady SEO [provider] — if they guarantee rankings, it’s too good to be true,” she says. “Don’t participate in link schemes or buying links for the purpose of passing PageRank.”